Sooshin Choi

CEO & CDO, The Modus Design LLCMichigan, USA

Sooshin Choi is an industrial designer, design educator and a design influencer. He is currently CEOand CDO of The Modus Design LLC, offering the design innovation service and advanced educationfor design professionals.

As a professional designer, he has 18 years of automotive design experience at General MotorsKorea and Kia Motors, 5 years of system furniture design at Fursys, and 3 years of innovative productdesign at DEKA Research & Development.

He has been conducting collaborative projects with Procter & Gamble, Samsung Electronics, LGElectronics, Hyundai Motors, Crown Equipment, Boeing Company, Mead, Mako Surgical Corp, Phoenix Contact, Surecco (Hangzhou), and Suncha Bamboo & Wood (Hangzhou).

As an educator, he was Provost & Vice President at the College for Creative Studies for 4 years. Hehas taught at and was School Director at the University of Cincinnati for over 10 years before joiningCCS. His research focus includes innovation by design and inclusive design.

As a design influencer, he is a frequent speaker at conferences, corporations, and academia globally. He also served as a judge and a jury for numerous international design competitions including IDEA, Braun Prize, and Chinese Car Design Award.

Choi has been passionate about supporting Chinese design and design education since 2006. He hasspoken and gave workshops at a number of top design schools and design associations includingTsinghua University, Tongji University, Beijing Institute of Technology, Central Academy of Fine Art, China Academy of Art, Jiangnan University, Shanghai Jiaotong University, Donghua University, HunanUniversity, Zhejiang Sci-Tech University, Zhejiang University of Technology, Huazhong University ofScience and Technology, Nanjing University of Arts, Guangzhou Academy of Fine Art, HangzhouIndustrial Designers Association, Jiangsu Industrial Design Service Center, Canton Design Fair, AntingAutomotive Design Conference. Since 2013, He has been teaching design innovation to Chinesedesign professionals exclusively.

Professor Choi has served as the IDSA Education Vice President from 2012-2014 and the Chair forthe IDSA International Conference 2016. He is a recipient of prestigious awards such as IF Hannover,IDEA, Good Design Award as well as IDSA Educator of the Year in 2014. He received the NationalMerit Medal from the Korean Government in 2018.


Release Date:Sep. 12,2019