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[Canton Fair Story]Cai Xinyan: To Perform the Upgrade of Brand on the World Stage

Source:广交会通讯 Author:

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In the 124th session of Canton Fair, many kitchen and bathroom ware manufacturers showcased their new smart products. According to Cai Xinyan, General Manager of Guangdong MONGA Intelligent Kitchen & Bath Co., ltd, the global trend of transformation and upgrade has offered MONGA new opportunities. Many China’s self-owned brands are showing to the world their determination and speed in making progress.

As an old friend, this is the 16th year that MONGA exhibited in the fair. “Canton Fair is a large stage. We get to meet a lot of quality clients. In the recent decade, we have established good partnerships and learned a lot as well,” said Cai.

With the consumption upgrade, new models involving design innovation, smart technology and scene experience were eye catching during Canton Fair.

According to Cai, companies should build inner strengthen in foreign trade. In order to be more competitive, they need to improve production, technology application, sales, marketing and etc. Besides, they need to innovate and form their own brands, adding more value to their products. This helps lay a more solid foundation to their overseas expansion.

Established in 2002, MONGA is a high-tech company engaged in the R&D, design, production, sales and service of bathroom ceramics.

With people’s increasing living standard, the market tends to like lighter and greener products. MONGA launched a smart and energy-saving basin during the 124th session of Canton Fair. In recent years, it also created a smart water closet featured by auto air deodorization and auto flush.

According to Cai, whether it is the product segmentation, quality enhancement, management innovation, or equipment upgrade and factory standardization, all are the achievements of China’s foreign trade upgrade.

To facilitate a steady growth of trade and make structural improvement, many companies actively explore overseas market and, meanwhile, cultivate self-owned brands. “This is also MONGA’s strategy,” said Cai, pointing out that the company, by working with professional teams in the world, will strengthen innovation in order to provide quality bathroom ceramics to consumers.


Source: MOFCOM Wechat Account, Canton Fair Press Centre, Xinhua Net

Journalists: Guan Jinheng, Wang Houqi, Chen Junsong